Effective SEO helps deliver more than just additional organic traffic to your page. Combining it with conversion rate optimization (CRO) allows your website to have more conversions. People most often use search engines to search for a specific solution to an immediate problem or need. To gather leads and business, you want to be among the first results when people search for a service that you provide. SEO is an essential component in increasing a company’s Return On Investment from their marketing channels – whether they are a Solopreneur or a Multinational Corporation.