brandbuilding

In this blog post are an abundance of juicy tips around the theme of Brand Building Agencies.

Value-based pricing relies on your consumers perceived value, and perceived value depends on factors including quality. This is branding and identity at its best. Why am I introducing you to a body care brand? Because they've mastered the art of product differentiation. The Y axis is market growth rate, X represents relative market share. Today consumers become more knowledgeable and increasingly sophisticated. If consumers are satisfied after purchasing the product, a strong brand makes it easy for them to make repeat purchases without much…
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